Welcome to STSTERLING LTD
ABOUT
STSTERLING is an exclusive elevated fashion brand. The label leads with an independent collection owned by Shanice Sterling and is based in East London, Hackney.
With both parents and siblings born in Jamaica, Sterling's earlier encounters come from a cultured upbringing and have inspired her to create a brand. Fast forward to 2020, STsterling was born. Intrigued by such experiences, this led her to visit her native home, Jamaica.
Empowered and motivated by the lifestyle, environment influences and adventures around the island, Sterling immersed herself in Jamaican culture. Interjected with feel-good vibes and 'criss' energy, this was heavily reflected in the silhouettes and prints throughout the label.
The concept behind the label is to develop a sense of style for the original trendsetter. With versatility for styling everyday outfits, to chic weekend and summer night looks, the label combines a sexy, sophisticated line with a laidback and cool vintage aesthetic.
STSterling has set out to create a timeless collection consisting of unique, brightly coloured prints influenced by her memorable travels around different parishes across Jamaica. Each piece has been hand-drawn and designed by Sterling, making each garment uniquely special.
Welcome to the Ststerling community!
Our Mission
At STSterling, our mission is to transform fashion into a journey — crafting vibrant, versatile resortwear that inspires escapism, celebrates cultural fusion, and empowers self-expression. Through thoughtful design, nostalgic storytelling, and soulful craftsmanship, we create pieces that invite wearers to explore the world with curiosity, confidence, and style. Every garment is a love letter to adventure — where tropical dreams, artistic heritage, and modern freedom meet.
Why Choose Us?
Because you’re not just buying clothes — you’re collecting moments.
At STSterling, every piece is designed to take you somewhere, whether it’s a coastal escape, a nostalgic memory, or a vibrant celebration of culture. Here’s why our customers fall in love with us:
Versatile styling in Resortwear, Redefined, Art you can wear, Escapsim, Summer selction, Design meets quality Craftmanship, A brand with Heart & Heritage, Made to Inspire Your Trips!
Thank you for choosing STSTERLING LTD. We look forward to serving you!